Dr. Sears Family Essentials is a group of individuals dedicated to a big cause - combating the national epidemic of childhood obesity and NDD (Nutritional Deficit Disorder). Ever since the inception of the Dr. Sears children's nutrition and snack line (formerly known as Dr. Sears Family Approved) in late 2007, the team at Dr. Sears Family Essentials has worked to take the teachings of Dr. Bill Sears, Dr. Jim Sears (son), Dr. Bob Sears (son) and Martha Sears (wife) that combines over a century of medical knowledge and apply them to a line of products for kids that are second to none in nutrition and consumer value.
We looked at the products in the mainstream and healthy foods markets; we listened to concerned mothers and took note of their requests. The result is Dr. Sears Family Essentials, products that combine the best ingredients, the best research and science and that special ingredient, the love and passion of the Sears family and the Dr. Sears Family Essentials team.
We challenge you to compare any of our Dr. Sears Family Essentials products to our contemporaries at the grocery, drug and healthy food stores. You'll find that Dr. Sears Family Essentials products consistently outpace competition in quality ingredients, potent nutrition levels and, perhaps most importantly, flavors and tastes that kids love!
From our family to yours we wish you health and happiness!
Cheers,
The Dr. Sears Family Essentials Team












